Biography

Rene is a multidisciplinary creative and design strategist focused on digital transformation, brand systems, product design and systems thinking. Over two decades, he has driven customer experience, brand strategy, and product innovation for major corporations, with a career spanning Henry Schein, FullBeauty Brands, Ogilvy's Redbean Society, and independent consulting for global brands.

At Henry Schein, as Global Senior Director of eCommerce Branding & Creative Innovation, Rene led creative and design strategy for the company's Global eCommerce Platform (GEP). He conceptualized and sold internally an AI conversational agent prototype, Esther, taking it from concept through executive approval of prototype, not just as a product feature, but as a shift in how the company approached digital experience. He built the Global Brand Operating System (BOS): a unified visual language, tone of voice, and design system built to be "glocal", consistent across regions, yet agile enough for local markets. Along the way, he trained and mentored the UX design and creative team on new ways of working, partnered with the right internal and external teams to bring the vision to life, and helped extend the approach across the company's omni-channel marketing. The platform is being deployed globally in stages.

Earlier in his career, Rene led major UX transformation as Lead Product Designer and Creative Director at FullBeauty Brands (2016–2021). He also built some notable firsts: the first U.S. Hispanic digital ad agency targeting Latina women, at Ogilvy's Redbean Society (2009); MTV Puerto Rico's early social-media TV chat system (2006); the first interactive television banking application in the U.S. and Latin America, for R-G Premier Bank (2004); and interactive television strategy for Pepsi Global across 20 countries (2001).

He holds an M.A. in Interactive Telecommunications from NYU's Tisch School of the Arts (ITP), and has taught at Parsons School of Design and Miami Ad School, bringing together technology, creativity, design, and business strategy throughout his career.

Rene thinks big while staying grounded, turning ambiguity into quick, thoughtful action rather than waiting for perfect conditions. He believes the strongest solutions come from collaboration without ego, and he brings that same energy to every project: curious, adaptable, and always building on what he's learned.

Values